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Successful marketing with Dauny
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With any brand product, such as Dauny, both the trade and consumers have a right to expect excellent quality. It is only right for consumers to expect proficient advice. For this reason, Dauny is only available from specialised retailers.
The Dauny pre-selection shop system offers specialist sales professionals, and also the consumer, a logical overview of the various products, qualities and finishes etc. The sales consultation becomes easier on two levels: it is always comprehensive yet still simple and efficient. In practice, we have discovered an additional advantage. When there are many customers in the shop, those who are waiting are able to preview the selection themselves and it is often the case that the buying decision is made during the waiting period.
The Dauny shop elements can be assembled to suit individual needs and offer specialist retailers a new area to draw customers’ attention in just a few square metres.
Down bedding requires packaging material that allows air to circulate whilst protecting it from dust.
The elegant Dauny material bag made of dark green cotton satin complete with the Dauny logo is the attractive packaging for our high quality Dauny products.Fleece bags represent a minimal environmental burden; they can easily be recycled or degraded. They are ideal to protect any sections of a four seasons duvet which are not in use from dust and damage. Often, they are also used to transport or store clothes, linen etc.
Optically, Dauny packaging has been developed in accordance with the principles of modern sales psychology. The quality of the presentation is so high that the packaging can, and indeed should, be used as a further point of sale advertisement. The photograph portrayed also creates mental and visual connections with the advertisements used elsewhere.
An additional increase in value: the Dauny primer
A 16 page primer hangs on every Dauny bag summarising the Dauny philosophy and presenting other Dauny products. This gives consumers more information about the Dauny range.
With Dauny you profit from a professional marketing background.